MAMIE GATEAU

Branding, Packaging

Creating a brand of gourmet tea evoking the comforting moment of drinking tea at grandma's home.

Context "Mamie Gâteau" is a French expression for a grandma who tends to spoil her grand-children. The perfect name for this brand of gourmet tea with comforting flavours.

Creation The idea was to evoke the comforting moment of drinking tea at Grandma's home in a retro and traditional atmosphere.

The patterns and the doily evoke the type of fabrics that can be found in typical french Grandma’s interior as tablecloth or curtains. The gold color and use of ribbon evoke the product’s high quality.

Branding, tea, packaging, pattern, logo, visual identity, food packaging.
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Mamie Gâteau
2012

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