SMASH BURGER
Restaurant BrandingCreating a Smash burger joint branding
Creation The brand is composed of a handmade lettering combining the texture of meat and an old school script (typical from the 1960s burger joints) and naive illustrations.
Burger joint, Food Market, Branding, Strategy, Art Direction, Restaurant, Logo, Visual Identity, Food Packaging, Illustrations, Lettering.
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Sodexo
2023
The Logo System
Colors & Typography
The color palette is composed of a dynamic, stimulating and joyful fluorescent yellow balanced by a neutral beige, black and white palette.
Illustration & secondary elements
Brand “happy-delicious-burger” Illustration
© 2023 Noémie Pottiez