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Masque Therapie

BRANDING, ILLUSTRATION







Creating a relaxing weekly beauty ritual to take care of your skin with organic skin masks which are beautiful, girly and fun to use.


Context
Les éclaireuses, a French beauty media company, contacted me to create their new face and body mask brand aimed at millennials: Masque Therapie.
The concept: a weekly beauty ritual when you pause, take time for introspection and take care of your skin with organic, beautiful and fun products. Each month, a box is sent to the clients with a different theme.

Creation
This month’s theme was inspired by Cleopatra who bathed in donkey milk daily for her complexion. This natural product is often used for face products but Masque Therapie decided to focus on a more intimate part of the body.
The goal was creating a box inspired by Cleopatra and Egyptian illustrations that would focus, with subtlety, on the derriere.
Client
Les éclaireuse 2018-19

Expertise
Beauty
Packaging
Illustration
Branding







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© 2019 Noémie Pottiez

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